Yekra, the new film frontier

Creative Direction, User Experience, & User Interface in tandem with Digital Telepathy

A digital distribution platform that connects audiences with films to fit their tastes, moods, and values, featuring everything from blockbusters to niche gems. Yekra 2.0 is a complete revamp of the platform, shifting focus from filmmakers to the audience, and solving the issues of discovery and browse fatigue.


The new website features multiple, tiered avenues for discovery, both active and passive, and allows members to connect with friends, tastemakers, and like-minded users in the community based on recommendations, likes, and follows.